Tagged: Soft Power

Reinventing the K-Pop

An industry in full mutation Korean pop or more commonly known as “K-Pop” is a musical genre that emerged in the early 1990s. It includes several types of music such as: “ballad, dance-pop, variety”....

K-Pop: How do soft powers brand a nation

Catchy-lyrics and dance routines might not be the central focus when it comes to foreign policy, but the expectation regarding the international influence of popular culture is undeniable when Ministry of Culture, Sports and...

Is America Still “First”?

Executive Summary: In the third year of Donald Trump’s presidency, the US continues to suffer from a negative global image. The world views Chinese and Russian leadership more favourably than that of the US....