Reinventing the K-Pop
An industry in full mutation Korean pop or more commonly known as “K-Pop” is a musical genre that emerged in the early 1990s. It includes several types of music such as: “ballad, dance-pop, variety”....
Tagged: Soft Power
Utilizing India’s culinary prowess
While India is emerging as a major power on the global stage, it has increasingly emphasized on expanding its cultural influence. However, it is largely missing out on the best tool to do so:...
Forget the medals, the real game of the Olympics is soft power — and the opening ceremony is key
The Olympic Games are often hailed as a neutral celebration of athletic achievement. “The Olympic Games are not about politics,” wrote the International Olympic Committee president, Thomas Bach, in the Guardian last year. In reality, the...
K-Pop: How do soft powers brand a nation
Catchy-lyrics and dance routines might not be the central focus when it comes to foreign policy, but the expectation regarding the international influence of popular culture is undeniable when Ministry of Culture, Sports and...
Land of the Rising Sun & Incredible India: Soft Power Play
If there’s any country that went from being one of the most despised nations in the world for a few years after the 2nd World War, to rapidly rising ranks in people’s list of...
India-Japan: The need for a more proactive partnership
Introduction India and Japan, two nations with vast histories filled with rich cultural enigma, were linked with each other since the Vedic period when the Buddhist religion first set foot on this planet. The...
India’s Soft Power Outreach: Narrow yet?
Soft Power, in international politics, illustrates the use of persuasion and positive attraction to achieve foreign policy objectives. Joseph Nye, American Political Scientist, in his book, ‘Bound to Lead: The Changing Nature of American...
Indian Diaspora in the Middle East
Today, we live in a world which is more globalized than ever before. Globalization has brought about changes in the world, which had never been thought before. It has turned the world into a...
Russia’s Soft Power Ambitions Under Vladimir Putin
Why Soft Power? Harvard Professor Joseph Nye introduced the word ‘Soft Power’ in the 1980s. Exercising Soft Power is all about influencing the behaviour of other political bodies which is propitious to one’s national...
Is America Still “First”?
Executive Summary: In the third year of Donald Trump’s presidency, the US continues to suffer from a negative global image. The world views Chinese and Russian leadership more favourably than that of the US....
