International Relations in India & Beyond
China has been investing heavily in building its global media presence, particularly through state-backed media outlets such as Xinhua, China Daily, and China Global Television Network, or CGTN. These media outlets are no longer...
An industry in full mutation Korean pop or more commonly known as “K-Pop” is a musical genre that emerged in the early 1990s. It includes several types of music such as: “ballad, dance-pop, variety”....
While India is emerging as a major power on the global stage, it has increasingly emphasized on expanding its cultural influence. However, it is largely missing out on the best tool to do so:...
The Olympic Games are often hailed as a neutral celebration of athletic achievement. “The Olympic Games are not about politics,” wrote the International Olympic Committee president, Thomas Bach, in the Guardian last year. In reality, the...
Catchy-lyrics and dance routines might not be the central focus when it comes to foreign policy, but the expectation regarding the international influence of popular culture is undeniable when Ministry of Culture, Sports and...
If there’s any country that went from being one of the most despised nations in the world for a few years after the 2nd World War, to rapidly rising ranks in people’s list of...
Introduction India and Japan, two nations with vast histories filled with rich cultural enigma, were linked with each other since the Vedic period when the Buddhist religion first set foot on this planet. The...
Soft Power, in international politics, illustrates the use of persuasion and positive attraction to achieve foreign policy objectives. Joseph Nye, American Political Scientist, in his book, ‘Bound to Lead: The Changing Nature of American...
Today, we live in a world which is more globalized than ever before. Globalization has brought about changes in the world, which had never been thought before. It has turned the world into a...
Why Soft Power? Harvard Professor Joseph Nye introduced the word ‘Soft Power’ in the 1980s. Exercising Soft Power is all about influencing the behaviour of other political bodies which is propitious to one’s national...
